Mobissimo

Easier written than explained.

It’s been a rough week for a couple of local U.S. tourism boards. First up, the Wisconsin Tourism Federation changed its name—to the Tourism Federation of Wisconsin—after catching on that the federation’s acronym, WTF, means something different when the kids say it. And then Reno’s mayor vetoed a proposed slogan that, as far as I can tell, doesn’t mean anything at all. The short-lived idea? “A Little West of Center”—which, said Mayor Bob Cashell, “doesn’t do a thing for me.”

Indeed. As the kids might say: WTF?