Mobissimo

This year may be another cold ski season, and not just the snow.  It has been a tough year for the economy around the world, but recovery is on the way, will it be so for the ski industry?

The outlook for skiing in 2009/10 remains uncertain for skiers and the ski business alike. Despite last season’s excellent snow conditions, the feelgood factor has yet to transfer to the forthcoming season, and operators are bracing themselves for a tough season.

Panic over the health of the global economy gave skiers more immediate things to worry about than booking holidays to the Alps. In the peak period for booking ski holidays, from September to November, consumers held back on discretionary purchases.