Mobissimo

If you've been reading about the growing controversy about this ad, you'll be puzzled what the big deal is after watching it. Or am I just jaded and desensitized from watching too much television?

Now that the Canadians have joined the Brits in objecting to Tourism Australia’s “Where the bloody hell are you?” campaign, and the U.S.-based American Family Association is poised to make its concerns known, Australians are asking themselves, “Is the ‘bloody hell’ ad campaign a growing embarrassment for Australia? Or is it the greatest marketing ploy of all time?” The comments are flowing on both sides at the Sydney Morning Herald news blog.

Read the article here and watch the video below.