Mobissimo

It appears JetBlue is attempting to export their "success" in the low cost air world to other travel verticals, in this case the world of cruises. They have even gone so far as to offer a "best price guarantee", but only for cruises from them. So it's basically just marketing fluff if you ask me Also, since they're obviously just reselling another company's inventory, this isn't really going to be a jet blue experience applied to cruises. They're just acting like a middleman which is just what the world needs, more middlemen. But maybe there is some value there. Doubtful, but perhaps. Like providing frequent flyer miles for the cruises. That would make it suck less. Read the Jet Blue press release about the cruise business.