Mobissimo

In an aim to address an apparently under-represented segment, American Airlines is creating a special website for women.

CHICAGO (Reuters) - American Airlines, the world's largest airline, says it can boost revenue by $94 million a year by tailoring some of its services to the growing number of women travelers.

The airline, a unit of AMR Corp., this week unveiled a version of its Web site for women (http://www.aa.com/women). The site aims to increase the number of women booking flights on American by 2 percent or more, said an AMR executive on Tuesday.

I don't understand what this really means, I never thought booking sites needed to be gender specific, but their pundits seem to think so.  Soon, there will be Spike Booking for men (like the TV show) or Nickelodeon Booking for kids.  Talk about segmenting your market.  Harhar.