Mobissimo

So, New York is full of really, really good looking people.  Fashion capital of the world?  Well, dunno if I'd go that far, but the banners around town seem to be trying to push this.  But then again, that would mean - from the banners - that New York is the finance capital, the culture capital, the culinary capital ...  Here's something via NY Magazine about a certain marketing campaign aimed squarely at vanity.

Have you met 9-a yet? Tousle-haired, drives a black BMW, does Vinyasa on the roof every morning? Never got his name—Stefan, maybe? Works in hedge funds. He has this killer apartment in District, that new building on Ann Street. Thursdays, he has his buddies over for single malts in the billiards room. Shops at Prada, spends Saturdays gallery-hopping in Chelsea. Dinners at the Spotted Pig, nightcaps at the Bowery Hotel. He’d be a catch if he were ready to settle down.