Mobissimo

Well, one could say it was a matter of time, but they gutted it out for a while.  SilverJet was a great partner of Mobissimo, we wish them the best of luck.  It is virtually impossible to operate an airline these days, American Airlines loses 23m a day flying their routes, imagine what this can do to a business class only service with razor thin margins.  Customer base is one thing, but the model was flawed to begin with, more here via The Herald Tribune.

LONDON: Silverjet, the last survivor of three business-class-only airlines to fly between London and the United States, on Friday also succumbed to the pressure of higher fuel costs combined with a lack of funding.

The British airline, which was set up 18 months ago, suspended service after the morning flight from Dubai to London after it failed to receive a $5 million payment from an investment fund, Viceroy Holdings, as part of a loan agreement. In a letter to Silverjet customers, the chief executive, Lawrence Hunt, apologized and said he was "working actively with new investors" to restart the service.