Mobissimo

Good match, Virgin and cool hotels.  The arbiter of cool, Sir Richard is to launch a new Hotel group, more information here via Marketing Week.

Virgin Group has started building the launch team for its new “urban” hotel brand. The company says it has a development team within its management division that is overseeing the plans.

Virgin’s latest venture was revealed in Marketing Week late last year (MW December 12, 2007). At the time, former Virgin Trains marketer Craig Inglis was advising on the launch but he has since left to join retailer John Lewis.