Mobissimo

While you could say that guide books are all virtually the same and that you usually pick one based on how much you like the content or the personality of the writer, Eyes Open from Ideo are a bit different.  Looking at the traveler in an focused lens, shopper, mingler, etc, the guide book is divided as such.  While you may say that you might bridge many of the lenses, there you go, now you have a reason to read the whole book.  More here via Gadling.

I love the idea behind the new guidebook series Eyes Open by design company Ideo. Rather than busy themselves with the rote regurgitation of sights of interest, restaurants and hotels, Eyes Open seeks to help travelers shift their attention towards really looking and immersing themselves in their surroundings. The series recently launched with its first two entries, New York and London, with additional cities to follow in the near future.